| The technological sphere on which we develop obliges us to respect certain best practices rules. Their goal is to ensure you a legal protection as defined in the law, as well as for your prospects and/or subscribers. |
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We commit closely to our customers, not only to share with you our vision about honouring the best practices rules, but also, to help you in your multi-channel direct marketing projects.
OUR OBJECTIVES
- Ensuring that your e-mail and multi-channel direct marketing prospective activity honours the law,
- Avoiding being considered by mistake as a « spammer ».
INSTITUTIONS
We commit ourselves in regard to legal and professional institutions such as:
- the CNIL (Commission Nationale de l’Informatique et des Libertés; National Commission for Computing and Freedom),
- the SNCD (Syndicat National de la Communication Directe; National Syndicate for Direct Communication),
- the FEVAD (Fédération des Entreprises de Vente à Distance; Remote Selling Companies Federation),
- the DGCCRF (Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes; General Direction for Competition, Consumption and Fraud Prevention),
- ACSEL (Association pour le commerce et les services en ligne; On-line Commerce and Service Association).
OUR ACTIONS
Compliance with CNIL This quality approach is a proof of our seriousness: it guarantees you
an optimal conformity with the legal obligations and the recommendations of the CNIL which govern and supervise our activity.
A close commitment with SNCD
MailPerformance is an active member of SNCD. We ensure that we follow and apply the professional ethical code of the electronic communication sector.
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We enforce the legal recommendations according to the
Permission Marketing fundamental principles.
SOME EXAMPLES
- Collection of the opt-in addresses: transparent and voluntary membership,
- Unsubscribe and profile modification link,
- Message transparency,
- Identification of the issuing company.