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Permanent technological watch for optimizing the performance rates
With 8 years of experience and more than 9 billions of e-mails sent since its creation, MailPerformance offers you his good reputation and his technical quality to reach the best delivery rates in Europe.
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Member of the Sender Score Receiver Alliance, program developed by Return Path, a world leader in email deliverability solutions, MailPerformance bring you an unique European expertise in delivrability :
- Access to fast, expert support for deliverability issues
With dedicated personnel in each country, Return Path works with MailPerformance to establish collaborative relationships with every European ISP.
- Superior market knowledge
A dedicated team of technical experts within MailPerformance will monitor each ISP’s particular method of working in real time. The resource will continually adapt and develop their analytical skills and knowledge base as the email market evolves in terms of delivery rules and the legal framework.
- Shared expert knowledge
Up to date technical applications, delivery processes and solutions to problems are among the types of information which can be shared by all the members of the Sender Score Receiver Alliance. The service will help improve the general understanding amongst all those involved with the functioning of the email marketing industry. Moreover, ISP’s will be informed about all the best practice initiatives undertaken by email service providers, allowing them to be whitelisted and to avoid being blocked by spam filters including feedback loops, Sender ID, JMRPP, and Domain Keys.
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OUR OBJECTIVES
- Ensuring the good forwarding of your e-mails,
- Optimising the delivery of your e-mails,
- And increasing your opening rate, your click-through rate and, therefore, your return on investment.
OUR ACTIONS All our actions come up to a global service for all our customers:
- A regular and VIP relation with ISP thanks to the SSRA program,
- A MailPerformance dedicated technical expertise,
- Implementation of the feedback loop,
- Relationship with anti-spam editors,
- Registration in the ISP and anti-spam whitelists,
- Participation in acknowledgement programs (Sender-ID, JMRPP, Domain Key…),
- Representation and best practices in system configuration.
Here is an example of good relation with an ISP, which allows us to implement specific good practice mechanisms and allows us to be whitelisted and to avoid the anti-spam filter mechanism (e.g: the feedback loop implemented between MailPerformance and AOL).
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