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MARKETING AUTOMATION |
Improve your customer relations thanks to Marketing Automation
Customer relations are becoming more and more complex, and your customers and prospects are increasingly demanding, so you need to provide to them appropriate, customized and real-time information, through all communication channels.
MailPerformance will allow you to improve these contacts with your readers easily through the most appropriate channel: e-mail and SMS. |
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Data synchronized thanks to MailPerformance |
The collected data are automatically retrieved, either by automatic imports synchronization, or in real time thanks to real time MPRemote web services technology, without exiting from your IS.
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Develop your marketing scenarios |
Do you belong to one of the following sectors: Banking / Insurance / Services / E-commerce...?
Marketing automation allows you to define and introduce parameters on your own professional rules depending on your objectives:
- recruiting of prospects / customers (promotion campaigns, motivation, automatic loyalty or subscription cards offers...),
- increasing loyalty and enlivening customer communities (birthday campaigns, newsletters, privilege offers, VIP club, ...),
- improving your advertising programs (full management of credit inquiries, documents,… order acknowledgements of receipt, delivery follow-up, accounts reports, billing, ...),
- optimisating your trade relationship (appointments confirmation, customized proposals, reminders to non active customers...).
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Parameterize message forwarding rules |
MailPerformance allows you to define in a few clicks the forwarding rules and related customized messages models (e-mails and/or SMS).
Criteria included in the customer’s data sheet are retrieved in order to customize the message. You can also include conditions depending on the values of said criteria. (Banking sector: if the credit required is > 1,000 Euros, the sentence "Preliminary file check is being carried out" is displayed). |
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Measure and analyse |
Advanced reporting MailPerformance tools allow you to evaluate in real time the results and profitability of your campaigns. All behaviour information improves the profiles of your subscribers.
Finally you win on each new action because:
- you know how to precisely measure the interest of your subscribers,
- you can define to which media each subscriber is more reactive,
- you can tune in real time your marketing scenarios.
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