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SPLIT TESTING (OR SPLIT RUN) |
Optimise your ROI thanks to Split testing.
Send directly
the most performing message (opening rate, click rate, unsubscribe or mix
values) at the most adequate hour in the day, by testing different versions to a
sample of your target. |
You will access to the creation workflow direct
Only 4
steps in an integrated module, just few minutes are enough for establishing your
split test campaign: |
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Target and sample |
| Create different samples from several segments in your database
(by percentage or quantity of targets). |
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Test your samples |
| For each sample, create your e-mail split test action.
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Mesurez, analysez les
performances |
Once all split tests have been sent, MailPerformance gives you
access to a statistical comparison table:
- Quantity of e-mails sent,
- Quantity of e-mails received at destination,
- Quantity and rate of openings,
- Quantity and rate of clicks,
- Quantity of unsubscriptions and rate,
- Transformation rate.
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Manual and automatic forwarding
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Send the most performing split test manually or
automatically to all your remaining targets, following the performance relation
that you have selected:
- Highest visibility (opening rate),
- Best immediate answer (click rate),
- Highest visibility with minimum erosion of the data
(opening rate / unsubscribe rate),
- Best immediate answer with minimum erosion of the database
(clicks rate / unsubscribe rate).
Regarding message
sending time during the day, you will define it or select the time of the most
performing test. Depending on the different e-mailing campaigns
that you launch in order to build customer loyalty or to
purchase actions, your objectives will change and
MailPerformance will guide you. |
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